A Different Kind of Training

All of our training is delivered in a fun, interactive way that relies less on long presentations, and more on getting real world plans and insights out of our trainees.

Underpin Marketing's programmes, whether half or full day, are delivered by our 5 star rated trainer and author Lewis English.

With over 15 years of marketing experience, and a focus on small and medium sized business, Lewis is a friendly and approachable trainer that delivers memorable courses.

Lewis likes to stretch the participants of his course, helping them see different ways to approach each subject and leaving them with concrete plans of how to implement the work.

Lewis English Author Marketing Strategiest

Our Training Courses

Can be delivered in two-hour, half-day and full-day formats for both beginner and intermediate groups and individuals


How to Build a Brand
A beginners guide to building a brand

Mission, Values and Vision
How to give your company purpose

Messaging and Personality
How to stand out from the crowd

Physical Branding
Logos, colour schemes, and all that jazz


The Five Step Marketing Plan
Based on the five-star rated book

Marketing Strategy 101
How to Build a Strategy That Lasts

Social Media for Small Businesses
From Facebook to TikTok, a simple guide

What You Need to Know about Websites
How to avoid paying through the nose


The Business Stress Test
Can your business be a success?

Business Strategy 101
How to Build a Strategy That Lasts

How to Build a Business your Customers Will Love
Building a Business to Last

Market Validation

How to prove your business will float


In addition to our training we also provide team and one-to-one mentoring. Packages are designed to meet the needs of any company or organisation, book a consultation to find out more.




Why You Should Care About What we Say About Training

If you only learn one thing about us we hope that it’s our mission – to collaborate on building marketing “rockets” with businesses worldwide. We do this through A combination of training, consultancy and live marketing projects and we succeed by getting our collaborators to think differently by acting differently.

Underpin Marketing, through our founder Lewis English, have delivered our ‘How to Build a Brand’ and ‘Five Step Marketing Plan’ workshops for nearly six years. Our client list includes the Royal Institution of Chartered Surveyors, several county councils countless pre-startups through Local Enterprise Partnerships.

As you may have guessed, we hate cookie-cutter, read-along presentations and believe in putting the ‘work’ in workshops.


All of our sessions are delivered by five-star rated author and consultant Lewis English, who has over 15 years of experience in delivering training and working in the field on live projects. Lewis’ style is one that challenges and engages. His ethos is to bust jargon and demystify the sometimes secretive work of branding and marketing. This allows businesses to understand how marketing actually works, build their own strategies, and then go out and deliver individual, progressive branding and marketing that resonates with their chosen customers.

But we aren’t just a training organisation. Lewis and his team work with a diverse set of clients on real-world campaigns every day. In the last year we have worked with environmental organisations on nuclear safety, helped launch a movie on Netflix and created 8 websites for companies in HR, industrial manufacturing, marine technology and property. 

In 2021, we delivered over 100 consultations and as part of our commitment to help, over 70% of these were free of charge to pre-startups and charitable organisations.

Our values are ‘be good, do good, and collaborate’, and our vision is a world where business and marketing advice is so easily understood that businesses no longer make costly mistakes on their marketing



Click the drop downs to see how we do things differently.

Our marketing training courses are designed to help you tap into our decades of industry expertise to grow your business. You know your business best, and here at Underpin Marketing, we know marketing best. Our ethos is to enable your marketing team to come up with and implement the best suited and most captivating marketing plan to meet your business’s individual needs and desires.

Whatever the marketing strategy we design for your marketing objectives, we will provide you or your marketing team with the relevant, effective, and professional marketing training for this marketing strategy to be carried out. We don’t mind sharing the marketing industry’s secrets with you, because we’re an independent marketing consultancy, not an agency.

We don’t need to keep you in the dark about what we do – more often than not our job is to help you do it for yourself. In turn, we can save you money by providing your employees with invaluable marketing skills so your business can advance and flourish.

We provide a range of marketing training courses to suit whatever stage your business is at. Whether you are just starting out or have been frustrated by past marketing efforts that haven’t taken off, our aim is to help you connect with your customers to increase your profits.

Our five-star rated marketing training courses have been delivered online and in-person, so we can best meet your needs. Whether you prefer to be remote and train at home or in the office, or if you prefer a more personal face-to-face marketing training course, we are here to accommodate you.

Our marketing courses have helped a variety of businesses; from start-ups needing direction, all the way to well-established companies wanting to take a fresh approach to reflect new ways of doing business.

Previous marketing training course topics have included: 

  • The Meaning of Brand
  • Building a Strategy Rocket
  • Fantastic Tactics and When to Use Them
  • Everything You Wanted to Know About Marketing … But Were Too Afraid to Ask
  • Customer-focused Brand Building
  • Creating a Plan You will Actually Stick to
  • Persona Creation
  • The Science of Branding


Here at Underpin Marketing, we are always flexible to best accommodate your marketing and business’s needs and goals.

Please do get in touch if you’d like to learn more or ask a question about the marketing training we can offer you and your business.

  •       A free one-hour consultation helps us get to know each other
  •       We’ll then provide a quote specific to your needs
  •       We can conduct workshops with your team
  •       And carry out independent research to support the plan
  •       Then combine this with our industry expertise and external reports
  •       To make recommendations for what will get you where you need to go

Underpin Marketing believes in a five-step approach: Focus, Strategy, Tactics, Implementation and Reporting.

The first three are all the things a consultant should do. The last two are what an agency typically provides. At each stage, we work with your business so the plan enables you to use your own marketing team to deliver the next phase, or allows us to help you continue your journey.