Marketing strategy IS your business strategy.



Marketing strategy IS your business strategy. You shouldn’t see marketing as a separate entity from your product, customers, and overall business. The decisions you make about every aspect of your company will directly affect what your marketing strategy will be and how successful it has the potential to be.

At Underpin Marketing, we can help you gain a deeper understanding of who you are, what your customers want from you, and the purpose of your business. All these components will help us build a meticulous and productive marketing strategy that will be focused specifically on your business, making it cost-effective for you and realistic to your goals.

To have a genuine understanding of your business, we need to grasp your company’s key factors as listed below.

Don’t worry if you don’t already know exactly how your business would define these factors, our expert staff are more than happy to advise you on the best methods and ideas to approach them.

Consequently, not only will you get a more profound understanding of your business, your customers, and your stakeholders, but you will also benefit from clearer principles in your business.

Moreover, by developing your business with us, we will be in the ideal position to help you produce the perfect marketing strategy for your company.

  • Mission – A company’s mission is its reason for existence, such as the company’s purpose and overall intention.
  • Values – The set of guiding principles and fundamental beliefs about the way your business works.
  • Priorities – The most important and urgent objectives your company hopes to achieve within a specified amount of time.
  • Message – The message comprises of who you are, what you are selling, and what differentiates you from the competitors. This message is what you want in the mind of consumers and stakeholders whenever they think or see your business.
  • Target customers – the group of people who share the demographics identified as the most likely consumers of your product/service.
  • Benefits – a tangible outcome to a business action/decision that becomes a contribution to reaching business objectives.
  • Physical branding – your business branding in the real world offline.


With these defined, we can develop a specialised and exceptional marketing strategy with tangible ideas that achieve your specific business goals.

Imagine if you’ve been told to buy a car needed for a series of Top Gear-style challenges. However, nobody has defined what those challenges are going to entail.

Let’s say your plan is to purchase the fanciest car money can buy, such as a supercar like a Lamborghini.

You then find out the challenge is for you to drive to the top of Mount Snowdon. Despite how amazing of a car a Lamborghini is, it will not get you far up that mountain at all.

Was it the Lamborghini that failed?

Or was it the lack of information that made you fail?

We have found that this is what companies are doing every day with their marketing.

Before deciding who their target customers are, and what those customers will engage with, the company has gone out and spent an excessive amount of money on a website, leaflets, brochures, advertising, and more.

The company has bought itself a very nice Lamborghini, but if they had a marketing strategy from Underpin Marketing, they would’ve known what they needed to climb that mountain instead.

  • We don’t like to waste money, and we definitely don’t like to waste our client’s money. That’s why, at Underpin Marketing, we believe in long-term planning and empathy-based, customer-focused marketing strategies so that your business can truly thrive.

    You need a genuine and distinctive marketing plan, specifically tailored to you and your business’s needs, wants, and desires. One that illustrates the business’s destination, as well as a step-by-step explanation of the journey to get there.

    A marketing strategy like this is guaranteed to save you money compared to an approach that relies simply on gut instinct and the latest marketing trends.

    Sign up for a free one-hour consultation with our expert consultants at Underpin Marketing, so we can begin your marketing journey to create a prosperous and flourishing business.