(Information has been intentionally left out to protect the cause and the ongoing inquiry)
As a marketing consultant, understanding a client’s target market can be the most challenging part of the strategy process. But when a client’s target is the British government, influencing them without blowing the budget can seem impossible.
Since March 2020, Underpin Marketing has been working alongside a niche marine technology company whose goal was to ensure the government upheld environmental protections in the face of challenges from a multinational energy company, and even geopolitical pressures.
We assembled an expert team of PR, copywriting and social media specialists, with the aim of ensuring that pressure was applied to both the government and the private businesses Involved.
Through extensive research, collaboration and outreach, working alongside Welsh government advisory boards, local wildlife trusts and activists, we convinced the government to hold multiple public enquiries, and influenced organisations such as The Environment Agency to uphold existing protections.
As part of this process we managed to secure coverage, free of charge to the client, in top newspapers including The Guardian, The Independent, The Telegraph, The Western Mail and Forbes Magazine. We also provided our client with the opportunity to speak at governmental hearings and public enquiries.
Underpin Marketing continues to support this cause.