Marketing Strategy

Genuine understanding comes from defining several key factors, and we can advise you on the best ways to approach each of these:

•       Mission
•       Values
•       Priorities
•       Message
•       Target customers
•       Personality
•       Benefits
•       Physical branding

With these defined, we can develop a strategy with tangible ideas that achieve specific goals.

Imagine you need to buy a car for a series of Top Gear-style challenges, but you don’t know what those challenges are. If you bought a supercar like a Lamborghini, and the challenge called for you to drive to the top of Mount Snowdon, you wouldn’t get far.

Did the Lamborghini fail, or did the lack of information make you fail?

This is what companies are doing every day with their marketing. Before even deciding who their target customers are and what they will engage with, they have gone out and bought a website, leaflets, brochures and more. The company has bought itself a very nice Lamborghini.

We don’t like to waste money. That’s why we believe in long-term planning and empathy-based, customer-focused marketing strategies.

A genuine plan, that shows the destination and how we get there, is guaranteed to save you money compared to an approach that relies on gut instinct and the latest trends.