Marketing Strategy: Don’t Wing It!

Lewis English Author Marketing Strategiest

So many people think they can ‘do’ marketing, and do you know what? They are probably right. Passion, knowledge and determination can help you achieve almost anything in life. But it’s much easier if you have a plan.. The art of not having a plan is a useful one to master, but winging it – […]

Time-Saving and Stress-Relieving Apps Every Small Business Owner Needs 

analog clock in macro photography

Ongoing stress, and the toll it takes on your wellness, can be a real issue for many entrepreneurs, no matter how successful they are. Overwhelmed business owners should take advantage of available technologies that allow you to streamline your business and relieve some of your work-related stress without sacrificing productivity. With the help of business-friendly […]

Mission Statement: A Starter Guide To Giving Your Company A Purpose

blue and white planet display

Your company’s mission is the reason your company exists. It’s the ‘why?’ that drives you. Many companies turn their mission into a simple statement.  A mission statement differs from a vision statement in that a vision is where you want to be at the end of your mission. One of the most famous vision statements […]

Marketing IS Your Business

man in grey suit standing on stair

Let me be clear – marketing is not an isolated entity in your business. Decisions you make about your company will directly affect your marketing and how successful it can be. This means you need to understand your business and how it works before you spend anything on marketing, and that’s what we’ll delve into […]

How Sales and Marketing Professionals Boost Your Success

person using laptop computer on table

As a UK business owner, you need a reliable team like Underpin Marketing by your side if you’re going to achieve your sales and marketing goals. If you aren’t sure how to find and hire the right professionals for your team, here’s some information that can help. Before recruiting professionals to join your team, it’s […]

A Simple Guide to Public Relations

crop black businesswoman reading newspaper near modern building

Public relations is usually associated with the protection or promotion of your company’s image. This can be protection from a crisis, or positive promotion though press releases and interaction with the media. Some PR is proactive, meaning you are promoting something, and some is reactive, i.e. something has happened and you want to contribute or […]

AD of the week: P&O Ferries

P&O Ferries released a new advert this week which showed people getting more and more excited about being able to travel again.  P&O wants to make ferries a choice for the flying generation, who don’t think of ferries when choosing to travel abroad. The director of passenger sales Sarah Rosier has said “as a market […]

Sky Footprint Fund Winners Announced

Footprint Fund

Sky recently announced the winners for their Footprint Fund competition. This competition gave five companies the opportunity to win £1 million in advertising fees.  The judges included advertising legend Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay CEO Thinkbox, Stephen Woodford, chair of the Advertising […]

What are NFTs, and how are Coca-Cola using them in their marketing?

An NFT is a confusing concept, but it is an asset verified using blockchain technology, which gives buyers proof of authenticity and ownership, basically bragging rights! Simply put, NFTs are just like real world products but they stay online and can be enjoyed time and time again.  For example, owning the rights to an online […]

AD of the week: Tube it. Train it. Bus it.

TFL launched a new advert this week welcoming back passengers to London, the advert comes after the announcement of “freedom day” this Monday, which saw an end to covid lockdown measures.  The advert showed the famous tube stop signs, a bus destination sign, a bus stop button, and platform signs with different slogans. Reminding viewers […]