What are NFTs, and how are Coca-Cola using them in their marketing?

An NFT is a confusing concept, but it is an asset verified using blockchain technology, which gives buyers proof of authenticity and ownership, basically bragging rights! Simply put, NFTs are just like real world products but they stay online and can be enjoyed time and time again.  For example, owning the rights to an online…

Write it down! The 6 things you need to build a great marketing plan.

A marketing plan should be dynamic, constantly adapting and evolving with the needs of your business and your customers. But many companies use that as an excuse not to write their plan down. A study by Gail Matthews at Dominican University in California found you are 42% more likely to achieve your goals if you…

The Highs and Lows of SEO

Search engine optimisation, or SEO, is one of the most important marketing tactics available to many organisations. The term can refer to an approach to content, as well as the technical process of making improvements behind the scenes. Both forms of SEO help search engines, especially Google, understand what a website is about and who…