Sky Footprint Fund Winners Announced

Footprint Fund

Sky recently announced the winners for their Footprint Fund competition. This competition gave five companies the opportunity to win £1 million in advertising fees.  The judges included advertising legend Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay CEO Thinkbox, Stephen Woodford, chair of the Advertising…

What are NFTs, and how are Coca-Cola using them in their marketing?

An NFT is a confusing concept, but it is an asset verified using blockchain technology, which gives buyers proof of authenticity and ownership, basically bragging rights! Simply put, NFTs are just like real world products but they stay online and can be enjoyed time and time again.  For example, owning the rights to an online…

Write it down! The 6 things you need to build a great marketing plan.

A marketing plan should be dynamic, constantly adapting and evolving with the needs of your business and your customers. But many companies use that as an excuse not to write their plan down. A study by Gail Matthews at Dominican University in California found you are 42% more likely to achieve your goals if you…