Write it down! The 6 things you need to build a great marketing plan.

A marketing plan should be dynamic, constantly adapting and evolving with the needs of your business and your customers. But many companies use that as an excuse not to write their plan down. A study by Gail Matthews at Dominican University in California found you are 42% more likely to achieve your goals if you…

The Highs and Lows of SEO

Search engine optimisation, or SEO, is one of the most important marketing tactics available to many organisations. The term can refer to an approach to content, as well as the technical process of making improvements behind the scenes. Both forms of SEO help search engines, especially Google, understand what a website is about and who…

Why am I getting all these emails from companies I don’t remember?

Remember GDPR?  Over the last few weeks we have all received marketing emails from organisations we either never remember signing up for - or haven’t spoken to for years. And we all know why. During the age of Corona, companies need to let people know what is going, how they are approaching things, what it…