What Underpin’s Marketing Training Focuses On

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Marketing workshops will emphasise the fundamentals of strategy and planning, alongside the channels available to implement the strategy. These topics will include (but are not limited to): Strategy & Planning Websites Social Media PPC SEO Direct Marketing Email Marketing Influencer Marketing Copywriting Content Marketing Blogs Vlogs Social Advertising This workshop builds on branding exercises with […]

How Underpin Marketing Defines Branding

modern buildings under constructions in city

When it comes to branding, there are core concepts we need to cover to ensure a robust and customer-focused marketing plan. Mission: What does your business want to achieve? Mission Statement: How is it going to achieve its mission? Values: What rules will it play by? Vision: What will the world look like when you […]

Who Are Underpin Marketing And What Is Their Training Like?

If you only learn one thing about us we hope that it’s our mission – to collaborate on building marketing “rockets” with businesses worldwide. We do this through a combination of training, consultancy and live marketing projects. Underpin Marketing, through our founder Lewis English, have delivered our ‘How to Build a Brand’ and ‘Five Step […]

How we… help small businesses define their mission

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Underpin Marketing’s values are to Be Good, Do Good and Collaborate. This means we are an ethical company and prefer to work in partnership as well as help those who need it. One way we like to give back is to work with Local Enterprise Partnerships (LEPs) to provide free marketing training and support. LEPs […]

How we… defined a target audience for a construction firm

modern buildings under constructions in city

Knowing the value of your services, and the best place to market them, can be the difference between making a profit and closing up shop.  Underpin Marketing was initially set up as a construction and technology orientated marketing company, building on our founder’s success working with a construction firm to redefine their target market. Detailed […]

Marketing Strategy: Don’t Wing It!

Lewis English Author Marketing Strategiest

So many people think they can ‘do’ marketing, and do you know what? They are probably right. Passion, knowledge and determination can help you achieve almost anything in life. But it’s much easier if you have a plan.. The art of not having a plan is a useful one to master, but winging it – […]

Time-Saving and Stress-Relieving Apps Every Small Business Owner Needs 

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Ongoing stress, and the toll it takes on your wellness, can be a real issue for many entrepreneurs, no matter how successful they are. Overwhelmed business owners should take advantage of available technologies that allow you to streamline your business and relieve some of your work-related stress without sacrificing productivity. With the help of business-friendly […]

Mission Statement: A Starter Guide To Giving Your Company A Purpose

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Your company’s mission is the reason your company exists. It’s the ‘why?’ that drives you. Many companies turn their mission into a simple statement.  A mission statement differs from a vision statement in that a vision is where you want to be at the end of your mission. One of the most famous vision statements […]

Marketing IS Your Business

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Let me be clear – marketing is not an isolated entity in your business. Decisions you make about your company will directly affect your marketing and how successful it can be. This means you need to understand your business and how it works before you spend anything on marketing, and that’s what we’ll delve into […]

How Sales and Marketing Professionals Boost Your Success

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As a UK business owner, you need a reliable team like Underpin Marketing by your side if you’re going to achieve your sales and marketing goals. If you aren’t sure how to find and hire the right professionals for your team, here’s some information that can help. Before recruiting professionals to join your team, it’s […]