The Highs and Lows of SEO

Search engine optimisation, or SEO, is one of the most important marketing tactics available to many organisations. The term can refer to an approach to content, as well as the technical process of making improvements behind the scenes. Both forms of SEO help search engines, especially Google, understand what a website is about and who…

What is the difference between a marketing agency and a marketing consultancy?

“So, you’re a marketing agency, right?” We’re asked this all the time and the answer is usually longer than the questioner expected. Underpin Marketing sees itself as a marketing consultancy, not an agency. But what is the difference between a marketing consultancy and a marketing agency? And why do we believe that consultancy is better…

Marketing Mailbag #1: “My marketing company accidentally deleted my website and the backup they have is 3 years old.”

Since moving from the safe harbour of paid employment into the fantastic world of running my own business, I am talking to roughly 50 people a month who seem to have issues with their marketing.  One of the common threads in most conversations is some of the shady practices marketing companies are employing to keep…