Seven Business Development Techniques Every Company Needs – Insights from Marketing Consultants”

black and gray laptop computer turned on doing computer codes

Marketing consultants are individuals or firms that provide expert advice and guidance to businesses on marketing strategies, tactics, and execution. While marketing consultants play an important role in developing and executing marketing plans, they are just one part of the overall business development equation. To succeed in today’s competitive business environment, companies need to employ […]

The History of Marketing Strategy

Marketing strategy is a term that has become ubiquitous in the business world. It refers to a company’s overall plan to reach and engage its target audience, ultimately driving sales and revenue. But where did marketing strategy come from? And how has it evolved over time? The history of marketing strategy is a long and […]

What Underpin’s Marketing Training Focuses On

modern buildings under constructions in city

Marketing workshops will emphasise the fundamentals of strategy and planning, alongside the channels available to implement the strategy. These topics will include (but are not limited to): Strategy & Planning Websites Social Media PPC SEO Direct Marketing Email Marketing Influencer Marketing Copywriting Content Marketing Blogs Vlogs Social Advertising This workshop builds on branding exercises with […]

How Underpin Marketing Defines Branding

modern buildings under constructions in city

When it comes to branding, there are core concepts we need to cover to ensure a robust and customer-focused marketing plan. Mission: What does your business want to achieve? Mission Statement: How is it going to achieve its mission? Values: What rules will it play by? Vision: What will the world look like when you […]

Who Are Underpin Marketing And What Is Their Training Like?

If you only learn one thing about us we hope that it’s our mission – to collaborate on building marketing “rockets” with businesses worldwide. We do this through a combination of training, consultancy and live marketing projects. Underpin Marketing, through our founder Lewis English, have delivered our ‘How to Build a Brand’ and ‘Five Step […]

How we… help small businesses define their mission

gray and brown mountain

Underpin Marketing’s values are to Be Good, Do Good and Collaborate. This means we are an ethical company and prefer to work in partnership as well as help those who need it. One way we like to give back is to work with Local Enterprise Partnerships (LEPs) to provide free marketing training and support. LEPs […]

How we… defined a target audience for a construction firm

modern buildings under constructions in city

Knowing the value of your services, and the best place to market them, can be the difference between making a profit and closing up shop.  Underpin Marketing was initially set up as a construction and technology orientated marketing company, building on our founder’s success working with a construction firm to redefine their target market. Detailed […]