There are many ways to build marketing strategy. When thinking about what you want from your marketing strategy, a key aspect is time. To me, there are two types of marketing strategies.
Public relations is usually seen as a way for big companies to protect a good reputation. But for small businesses, it can be a great
Marketing strategy is a fundamental part of what Underpin Marketing does. By understanding who you are, what your customers want from you, and why you
When initially setting up Underpin Marketing there were a few things I wanted to achieve. One of the main things was to provide marketing that
A healthy work/life balance is a central part of our code of conduct. By having a thoughtful approach to our mental, emotional and physical wellbeing we can be more productive in the long term, and be able to provide a better service to our clients. It’s easy to be on social media or working 24/7 but sometimes we all need to “go fishing” and that’s what we do regularly here at Underpin Marketing.
Next time, on your website… Binge watching works for Netflix, why can’t it work for your business? Customer Engagement A great way to engage your
You are an authority in what you do, it’s why you run your business. Turning this authority into marketing, and showing your expertise, can lead
I think the biggest threat to any company’s marketing is the use of jargon. Jargon is a word, term or phrase that experts of a
Game of Thrones is the biggest thing on the planet right now. The marketing department at HBO are doing some stellar work. But we can
