Search engine optimisation, or SEO, is one of the most important marketing tactics available to many organisations. The term can refer to an approach to

Remember GDPR?  Over the last few weeks we have all received marketing emails from organisations we either never remember signing up for – or haven’t

So, it’s personal information time. I met my wife when I was 19 – in 2006. That means I have never experienced speed dating or

When someone comes to me for consultation my first question is always: What is your company’s mission? If they don’t know the answer, we start

There are so many words for avoiding failure – prudent, risk-averse, cautious. In business, especially small ones, there is always a little voice in your

“So, you’re a marketing agency, right?” We’re asked this all the time and the answer is usually longer than the questioner expected. Underpin Marketing sees

Blogging is an essential part of the content marketing plan for many businesses. It helps demonstrate your expertise and answers the questions people might have

Since moving from the safe harbour of paid employment into the fantastic world of running my own business, I am talking to roughly 50 people

Hello there, They say a builder’s house always gets worked on last. Here at Underpin Marketing, we know the feeling. We love working with our