What Underpin’s Marketing Training Focuses On

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Marketing workshops will emphasise the fundamentals of strategy and planning, alongside the channels available to implement the strategy. These topics will include (but are not limited to):

  • Strategy & Planning
  • Websites
  • Social Media
  • PPC
  • SEO
  • Direct Marketing
  • Email Marketing
  • Influencer Marketing
  • Copywriting
  • Content Marketing
    • Blogs
    • Vlogs
    • Social
    • Advertising

This workshop builds on branding exercises with market justification, a strategy to reach the audience, and implementation. By taking things step by step, we make the journey from start to finish simple, fun and engaging. Marketing is all about taking the branding and placing it where target customers will see it. We take a look at the different types of marketing, from PR and PPC to email and influencer marketing, to highlight the pros and cons of each. We then pull together a strategy that delivers the right message to the right people at the right time.

This is all collaborative. We work alongside clients rather than simply providing them with a blanket plan. The aim is to inject the personality of the owner, and their staff, into the branding and the marketing, so the customer gets a consistent experience all the way through from initial enquiry to post-sale care.

At the end of the sessions the participants will have a full framework in which to build both a branding and marketing strategy. Lewis will leave them with the homework of collating their ideas in preparation for the 1-2-1 session. These thoughts will be sent ahead of the meeting to ensure the maximum impact is achieved during the 1-2-1.

Previous Examples

In May 2022, Lewis English ran a ‘How to Build a Brand’ workshop with Citizens Advice. The three-hour session was delivered with the aim of engaging and enabling regional offices to create tailored brands for their own areas, and enhance engagement with their communities. Feedback was polled at 10/10 and many of the participants have kept in contact to get feedback and support on their ongoing campaigns.

“Lewis was able to create an atmosphere where people were free to speak their mind. It helped develop some really creative ideas which we are now implementing with his support.”

More from Our Blog

My business partner and I found Lewis's advice (and book) extremely helpful when working out options for how to take our start-up ideas forward. It's great to have had this sort of help at the beginning of our journey so that we can build in the right marketing approach from the start. Thanks for all your guidance, Lewis. Would highly recommend.
Liz
The advice we have received from Lewis about marketing for our startup has been inspirational. He clearly has plenty of experience and expertise in the field and is very honest about what he can and can't do. He has been quick to grasp what we are seeking to do, listened carefully and asked us the right questions to help us move forward. I have no hesitations about recommending his services.
Rebecca Kirk
Lewis is experienced and tailors his branding training to the manner that even a starter will easily understand what is expected when branding a business. I got so much value and this learning will also help refocus my marketing strategies. Lewis also has a book too that is so easy to read and understand. I will highly recommend their services and branding training.
Verachilly Admin
Lewis created a fresh innovative and market disruptive strategy that really helped launch my business. You can see some images below, I would recommend partnering with Lewis if you want to stand out from the crowd.
James Dean
I had the pleasure of crossing paths with Lewis for some advice and guidance with my marketing queries. Lewis knows his stuff that's for sure. So experienced within his field an came across so lovely and helpful. I highly recommend underpin for their services.
Justin Nightingale
As a startup, you need to find the right marketing partner who can help you connect to the right audience. Lewis understands Digital Marketing thoroughly & we really appreciate the guidance & work carried out by Underpin Marketing, achieving far better results than we could in-house!
Vikram Chudasama
Underpin Marketing takes client advocacy to an elite level. Lewis immerses himself in his clients' business, representing their marketing interests as knowledgeably as a long-time employee. I've been very pleased to collaborate with him from the US for one of his UK accounts. His ability to translate clients' strategic objectives into engaging and impactful marketing programs gives them a clear marketplace advantage.
The OA Group
Lewis has helped me sort through a mountain of ideas to get a clear marketing strategy and overall company vision. He is very genuine and clearly has a passion for what he is doing. I also felt that he worked with me and listened to my questions and comments to help me decide what was right for my business - a bespoke service.
Angel Dust
Lewis was thoroughly engaging from start to finish whilst working with him. I would not hesitate to recommend him to anybody in the future. Keep up the fantastic work and we will definitely keep you in mind moving forward.
Gary Atkin
Lewis is very knowledgeable and professional. Using easy to understand terms that help you understand what your business goals are to set up your marketing campaigns. Definitely recommend.
Teresa Whyte
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