As a UK business owner, you need a reliable team like Underpin Marketing by your side if you’re going to achieve your sales and marketing goals. If you aren’t sure how to find and hire the right professionals for your team, here’s some information that can help.

Before recruiting professionals to join your team, it’s important to understand how sales and marketing pros boost your business.

First, when you choose the right sales and marketing specialists, you build a team full of subject-matter experts. They’ll have a deep understanding of what it takes to attract and engage with customers. Along with identifying your target audience, they’ll be adept at positioning your product as a critical solution to a prospective customer’s woes, increasing the odds they’ll make a purchase.

Second, sales and marketing professionals know how to show your product in the best light and highlight differentiators. Plus, they’ll be skilled at addressing customer concerns and answering questions, reducing customer hesitation and leading to higher conversion rates.

Identifying Top-Tier Sales and Marketing Pros in the UK

When you want to find high-quality sales and marketing professionals in the UK, you need a plan. By focusing on the right skills and experience, you increase your odds of securing top-notch candidates quickly.

Typically, you’ll want to find sales and marketing pros with these kinds of skills:

  • Campaign Building
  • Collaboration
  • Customer Engagement
  • Market Research
  • Problem-Solving
  • Product Differentiation
  • Relationship Management
  • Storytelling
  • Time Management

Beyond that, you also want to focus on candidates with strong track records of success. Generally speaking, that means professionals who consistently meet or exceed goals and targets. Additionally, the ability to learn quickly is beneficial, especially if your product is innovative or has a steep learning curve.

Deciding Between Freelancers and Full-Time Employees

Once you understand what you need to find, it’s time to choose the right type of worker for your needs. In most cases, that means deciding between freelancers and full-time employees.

Both approaches have benefits and drawbacks. As a result, you’ll want to reflect on your short- and long-term needs to determine which is the best fit.

Typically, freelancers are ideal if you only need a particular skill set for a shorter duration, such as one project. It’ll help you keep costs down and reduce risk, which is a bonus. However, if you need that skill set again in the future, there isn’t any guarantee that the worker you partnered with before will be available.

For long-term needs, a full-time employee is often the better option. You’ll have access to their skills for multiple projects, as well as have a chance to build a strong relationship with one professional. However, it does usually cost more to hire full-time. Additionally, you’ll have to navigate various risks that aren’t present with freelancers.

Choosing the Best Type of Talent for Your Business

Which professionals you’ll want to hire depends on your skillset, available time, and personal preference, as well as your business needs. If your website isn’t getting many visitors, an SEO specialist can make sure the content on your website is designed to boost organic traffic. If spending time engaging customers on social media doesn’t fit into your schedule, bringing on a social media manager could be a great choice.

For help with promotional videos, a professional video editor might be just what you need. You can find video editing services through online job platforms, giving you the ability to weigh reviews, delivery time, and cost to find your perfect option.

Written as a guest post by Sharon Wagner