As a startup, you need to find the right marketing partner who can help you connect to the right audience. Lewis understands Digital Marketing thoroughly & we really appreciate the guidance & work carried out by Underpin Marketing, achieving far better results than we could in-house!
Marketing Consultants Who Make a Real Difference
Helping Companies Build Marketing Rockets Through Marketing Consultancy, Training and Delivery
Let’s Build a Marketing Rocket
Underpin Marketing believes every business deserves access to a marketing consultant and their strategic skills. Marketing skills which are so readily available to larger organisations. We believe that a good plan can make a business. Because with a good plan, anything is possible.
Underpin Marketing are an independent marketing consultancy, so we aren’t tied to one approach, like social media or pay-per-click.
We recommend the marketing that you actually need, not just the services we happen to supply.
This approach allows us to deliver expert strategy and marketing consultancy at a cost that’s affordable for small and medium-sized businesses.
Who Are Underpin Marketing?
Underpin Marketing are a team of independent marketing consultants led by our founder, Lewis English.
At Underpin Marketing, we provide a different style of strategic marketing and planning, one that is normally reserved for big-paying corporate clients.
We collaborate with their clients, teasing out the best ideas and using our experience and expertise to deliver the perfect plan. Once we have developed a marketing strategy, we use our network of trusted experts to deliver your marketing plan for you. You only pay people for the work they do, and what they specialise in.
In essence, we act as a company’s Chief Marketing Officer, meaning you get to have all the expertise without having to hire someone in-house.
Case Study: A Technology Company Focused on the Environment How we influenced the government on the environment by becoming experts.
(Information has been intentionally left out to protect the cause and the ongoing inquiry)
As a marketing consultant, understanding a client’s target market can be the most challenging part of the strategy process. But when a client’s target is the British government, influencing them without blowing the budget can seem impossible.
Since March 2020, Underpin Marketing has been working alongside a niche marine technology company whose goal was to ensure the government upheld environmental protections in the face of challenges from a multinational energy company, and even geopolitical pressures.
We assembled an expert team of PR, copywriting and social media specialists, with the aim of ensuring that pressure was applied to both the government and the private businesses Involved.
Through extensive research, collaboration and outreach, working alongside Welsh government advisory boards, local wildlife trusts and activists, we convinced the government to hold multiple public enquiries, and influenced organisations such as The Environment Agency to uphold existing protections.
As part of this process we managed to secure coverage, free of charge to the client, in top newspapers including The Guardian, The Independent, The Telegraph, The Western Mail and Forbes Magazine. We also provided our client with the opportunity to speak at governmental hearings and public enquiries.
Underpin Marketing continues to support this cause.